By Michael K 
The focus on women in sports is driven by changes in the modern world. More and more female athletes are making a name for themselves in front of a wide audience, motivating others to achieve new heights. The popularity of female athletes cricket is also growing: bettors are watching the development of the sport with bated breath. Australia, India, Pakistan, and other countries support the development of teams and create more opportunities for professional growth.
Today, women’s cricket is undergoing a transformation. Once a niche activity, it is becoming a leading trend, and the conditions at bet 1xBet confirm this transformation. The growing popularity of leagues, the signing of contracts, and the high level of attention paid to broadcasts show that female athletes are capable of great things. How did female cricketers manage to prove that they are a force to be reckoned with? The answers are prepared for thorough analysis.
Home tournaments are a thing of the past. The future lies in global leagues
The transition of women’s cricket from regional events to the world stage began in 2015. That was when the first women’s league was created in Australia. The example of successful professional franchise cricket is attracting attention. Now, we can say that the initial plan was justified. This is evidenced by:
- the division of cricket into men’s and women’s leagues with separate games in the 2024-2025 season;
- a 20% increase in streaming and TV broadcasts;
- high attendance at the Big Bash League finals.
The success of Australian female athletes has stimulated the opening of new leagues of international and regional significance.
| League name | Achievements |
| Women’s Premier League (WPL) | The first games and the start of WPL betting date back to 2023;
the third current season has brought the Indian Ministry over $1 billion; record audience: over 30 million viewers on opening day |
| The Hundred Women’s | Played in a 100-ball format;
women’s and men’s matches are broadcast as part of the English League |
| Women Cricket Premier League | Existing since 2022;
used as a launch pad for Caribbean female athletes |
The results of the Indian Premier League demonstrate interest in separating men’s and women’s cricket. According to experts, the third season brought in $176 million from television rights sales and $883 million from franchises. The WPL is distinguished by its “reliable economy.” Part of the revenue (80%) from cricket betting online is used to strengthen investor confidence.
Contracts and salaries in women’s cricket
Lucrative contracts and rising salaries encourage female athletes to participate in professional games. English female cricketers earn up to £130,000 per year. Contracts are signed for multiple seasons.
Indian teams are funded significantly better than English teams. The average salary is $640,000. The value of signed contracts is based on current achievements and proof of talent.
Funding for the Caribbean female athletes lags behind, but the profitability of women’s sports is increasing. Currently, female cricketers earn between $50,000 and $100,000. In the long term, teams will be able to consolidate their positions and compete on equal terms with others at the international level.
Franchise sales are a source of additional income for most women’s teams. Thanks to this, athletes can vary their income by accepting offers for:
- accrual of bonuses for results;
- receipt of sponsorship payments;
- sale of merchandise.
The development of tournaments is given maximum attention. Ministries and public leagues are working to create the necessary infrastructure, prepare favorable contracts, and maintain a policy of inclusiveness at all levels.
Audience expansion
The Indian Premier League has seen significant growth this season. Viewership has increased by 150% compared to last year. The opening day attracted 30 million viewers on television. As for the virtual audience, it is showing steady growth. Currently, demand for bet 1xBet cricket has increased by 70%.
Sponsorship support is evident. Women’s teams are capitalizing on their popularity and signing contracts with well-known brands. SBI, Tata, Amul, pharmaceutical companies, and large corporations are investing in the development of the sector. The funds are used to pay for contracts, set up training facilities, and launch various media projects.
The number of fans who appreciate 1xBet women’s league odds is growing thanks to access to the accounts of female cricket stars. Female athletes are growing their audience by taking advantage of social media platforms. It is no surprise that the result of their hard work includes millions of views and contracts with brands.
Challenges facing women’s cricket
| Problem | Essence |
| Unequal budgets | Sponsors still use men’s cricket for advertising, which leads to slow growth in budgets for women’s teams |
| Local leagues | Regional tournaments attract spectators, but not all countries are willing to invest in the development of women’s cricket |
| Infrastructure gap | The development of infrastructure for hosting international matches is considered the main reason for the slow growth in popularity |
Growth opportunities for the bet 1xBet sector
Expert forecasts look promising. Developed countries are expected to launch their own women’s cricket tournaments to determine the best teams. The United States, South America, and Europe may enter the market. If this happens, women’s cricket will reach a new level.
Attracting sponsorship contracts and directing investment into infrastructure development will eliminate one of the current problems in the market. In addition, creating suitable training facilities for local teams will help strengthen the country’s position on the international stage.
Women’s cricket is moving to the center of sporting attention. Podiums, prestige, money, and audiences form a full-fledged economy. Tournaments, contracts, social media, brands — everything is intertwined in a powerful cycle of growth. Given the positive changes, women’s cricket is the future of mass sports.